How Search Marketing Will Be Affected In 2013..??

The year 2013 has started and it has already set the market on fire by bringing new changes in search marketing. The way people used to search has completely changed and the trend for accessing internet on mobile devices is on the rise.

No marketing expert would like to rule out this opportunity from their new strategic plan to capture the market. The searches are getting affected with new changes like algorithm changes in Google, new search feature in Facebook, product search feature in Amazon and deeper search with Bing.

Let’s have a look at some of the speculations that might affect your marketing plan this year:

• Majority of Search taking place on Mobile Devices:

Smartphone use for computing and accessing internet has taken its toll on the US. It has reached above 50% and there is nothing that looks to stop the percentage from increasing. The devices are getting cheaper and thus usage is increasing.

• Growing Number Of Mobile Websites:

The business enterprises are trying real hard to lure the customers in anyway. This has led to the sudden spur of mobile sites all over the internet. People are being provided with facilities to work out most of the tasks on their smartphones. Mobile specific technologies and features are being introduced to further improve the standards

• Analyzing the Customer Behavior for Better Outcomes:

This one thing surely needs some more attention. People are always busy managing their sites and hiring marketing experts or an SEO Company in India for optimizing their websites and do SEO for them. This year is expected to see a rise in consumer optimization rather than page optimization. The search marketing experts will have to analyze and understand the behavior of consumers and then move forward with the right kind of strategy.

• Growth In Publicly Available Data:

With so many different applications and networks available on the internet, the user data is growing like a forest fire! Business houses will have to create proper channels to optimize and use this data and stop the condition of chaos. Make everything aligned and take action on every data should be the top most priority this year. This data will play a huge role in defining the way that people are searching on the internet.

• Social Cannot Beat Search…Mind It..!!

No matter how many social networks come in the limelight, the importance of search will never wash away. Social networks are providing great opportunities to the marketers, but still majority of the audience searches on Google, Bing and Yahoo.

This is the reason that Google is still working like a Daddy..!!!!

• Not Just Ranking On The Top:

This will definitely change because the top page of Google is not like what it used to be. It was a simple page with search results and some paid ads. However, it is now full with sponsored links, paid ads, organic searches, Google services for some key phrases and more. Therefore, search marketing has to optimize the landing pages as well and how they show up in the search results.

The world of SEO marketing will take a new dive in the year 2013 and the marketing experts will be required to keep on edge for getting ahead of the race for that Top Spot.

4 Killer Ways “Out-of-the-Box” to Offline Link Marketing

The word “Marketing” brings the thought of online marketing, SEO, SMO and link building to our mind. The killer combination of link building online and offline will give your campaign a new high, leaving every possible competitor behind.

Offline link marketing is not any alien technique that involves some kind of rocket science, but same as promoting the links using different mediums. It’s all about making people aware of the website and getting them onto the task of recommending it for you.

But the BIG question comes in: How Do You Do That..??

One thing is for sure that the campaign has to be compelling enough for letting the audience connect and get so mesmerized that they are forced to share your links with others. Be it a prize winning competition, a lucky draw, cash prize, contest or anything else.

There is no one in this world who would not like getting gifts.

Here are my 4 ways for link marketing offline that will bring your site a level UP:

• Pamphlets…Flyers…Paper Ads

It is a very low cost technique and requires just 2-3 resources or an affordable web design services provider. All you have to do is just get a designer, do the designing work and get it printed. The flyer is ready. Hire someone for distributing them or do it yourself.

You can target the exact demographic which will save your time and promote your links among right kind of people. For example, if your site is aimed at youths, then go to a college and do the needful.

• Events….Party…Contests, Functions

Organize the best of event which suits your targeted audience. Make the experience worthwhile for them and pamper with gifts and moments of excitement. I bet you, they will surely love it. Promote your links in the event and you will definitely see a large number of new visitors.

If the above thing does not suit you, there is another side to the story.

There are many people who will be hosting similar events in your region. Get in touch with them and ask for putting up a stall in their premises. This way, you will able to tell people about your services, products, sites and also get approached by likeminded people.

• Offers…Vouchers…Coupons…Gift Hampers

You can give your audiences a small treat by offering discounts, coupons, vouchers, etc. for availing your services. They will always like the idea of paying less. The word “Discount” appeals to the human mind like a spell. They cannot just ignore it. On the voucher only, put down the link for more information and you are good to go.

• Get Innovative

Go out and look for opportunities that can help you in link building. Out in the world, you will find places, spots where you can promote your links. Visit the places that are similar to your theme and let people be aware with your links and how they will be helpful.

Link Marketing is not an easy job and this is the reason that big companies hire a web development company to take up the headache for them. However, you need to be very innovative and genuine in every approach.

Top 5 SEO Considerations for Success In 2013

The aberrant way in which Google released updates to its algorithm in 2012 made every SEO marketing expert awestruck. The big daddy of search engines and preferably, the current controller of every activity happening on internet launched new concepts in the internet marketing field like Link Disavow Tool, Author Rank, Social Signals and the list goes on.

All these changes have forced the SEO professionals to reinvent the wheel and start strategizing in a new way that actually appeals to the users. One thing is for sure now that agility is very important, if you wish to grow with every new update coming from search engines.

Let’s have a look at the things related to SEO, which are more likely to remain prevalent in 2013:

1. Organic Results: Fall Down

                             

 

 There have been numerous speculations about Google trying to give less preference to organic listings by promoting their products excessively in the market. They have been constantly putting stress on paid ads, PLAs, Local Search and Google+. This has made the speculations stand true. This limitation on organic search will raise the bar for coming on Top Spot of Google because of the increment in terms of worth for those few spots.

2. Ranking on Google No. 1 Spot Will Not Be Enough

 The face of Google has changed completely in the last year and keeping the traffic concentrated on top spot is not easy anymore. With so many advertisements, PPC ads, Local listings, it has become tough to generate a high CTR. This is the reason that even sites on top spot are seeing a decrease in traffic rate. Organic search performance in 2013 will be improved by conversion rate optimization and aggressive testing.

3. Escalation in SEO Cost

 The stress on quality and genuineness of work will put the cost of SEO in top gear. The search engines now demand extremely high-quality, genuine and most importantly informative content. The link building is not just about off-page submission to directories, articles and link exchange, but getting links which act as sponsors for the content on your page. Affordable SEO services will slowly become a thing of the past. There are high expectations among marketers that Panda Updates next year will be targeting to change the way SEO is being done as of now.

4. Hiring The Truly Talented Force

 Finding a professional who is definitely talented and can work their way to turn things around will become a headache. SEO has increased to great heights in the past years and there are no institutions for providing the education and degree for becoming such professionals. This is the reason that finding someone who is talented enough for the job will be difficult and expensive as well.

 5.  Rich Snippets For Higher CTR

With all the things discussed above, if you are still not considering CRO (Conversion Rate Optimization), then you must not do SEO at all. The trend of including Rich Snippets in SERPs is becoming popular now. It allows for better credibility and attracts the attention of user by displaying extra information about the link. It has the potential to allow for higher click rates from organic search rankings and most likely to get popular in 2013.

The coming year will be fiercely competitive with a race to achieve the top spot that is surrounded by non-organic listings. The most challenging task will be to get higher number of clicks from organic searches.

Essential Internet Marketing Strategies for Better Outputs

These are the small points that you must keep in mind while working on any SEO project. These will not only help you to market the website in a better way, but also rank higher on the search engines.

• Meta keywords do not hold that much importance on the website but the description tag does. Your website description is actually displayed in the search results so make it right for higher click rate.
• Bold your important keywords to let Google know that you want to rank higher for these terms. It is a signal for the crawlers that these words or phrases are important for the website.
• Put only the most important keywords in Title tag. Only 60 characters are shown on the search results from your title so make the most of it.
• Do more blogging for better promotion because people tend to connect more with the blogs. They are descriptive, interesting and provide better insights to the masses.
• Connect on Social Media platforms with likeminded people and share your stuff. This will increase your popularity and if you are truly informative, then people will start to follow you everywhere.
• Tweet each and every thing you do because there are large number of people who follow twitter and spread the information that they find interesting. If you have large number of followers on twitter, then getting good amount of traffic will not be difficult for you.
• Link with those authors and bloggers who write stuff related to your niche. This will help in spreading the message and you will start to get traffic from there blogs as well.
• Don’t write content for Google but write content for the users. Make it as much informative as you can and add some graphics for better understanding of the content.
• Start giving priority to Google+ because Google itself likes website who promote themselves on this platform. It is given highest preference among all the social media platforms.
• Start blog commenting and provide genuine information or a review to them with a link to your blog or piece of content that can provide some information about the topic in discussion.
• Start adding your links in Wikipedia. You can add links and references at the end of content on a Wikipedia page by providing some genuine modifications in the content of that page.
• Start participating in forums and discussions.
• Include your website link in every signature and posts, so that it gets promoted with every action you make.
• Stop copy pasting content and don’t insert your link on pages with irrelevant content.
• Promote yourself with a video and upload it on YouTube because Google owns it and would love to see you on their video website.
• Start writing press releases and share them on PR sites for letting your audiences know about the latest breakthroughs in your company.

As a conclusion, we can say that all the search engines, especially Google, wants you to work genuinely and for the audiences and not for them. Do not promote or write content for the sake of search engines. Write the content as a source of information for the users.

Roundup of the 10 Most Popular Designing Trends In 2012

                  

“Change is Permanent, Rest is Temporary”

Trends keep changing every day, month and year. It is upon us to follow them or not. Web designing has seen lots of changes in the years and the last year was very different from 2012 which is just about to end in couple of months. However, as a web design India based company, we have compiled a list of the trends that were a hit on the internet this year.

1.    Make It Mobile

People were already excited with the new smartphone models that were launched in the year and everything just became mobile. They were accessing internet, sending mails, chatting with friends, voice calls and much more. For this effect, site owners also took the pain to get their sites optimized for the web and reach that extra audience waiting for them.

2.    Uprising of HTML 5, CSS 3, jQuery

The latest version of HTML got everyone’s eye and people started taking it seriously due to the loads of benefits it offered. Now Flash is almost out of the scene, HTML 5, CSS3 and jQuery having taken up the race. As a web development Delhi company, we have included these in our designs too.

3.    3D Graphics

The electronics market is full with screens that are 3D compatible. They are costly right now but have introduced the 3D-viewing well enough. This made the companies like Adobe to introduce features in Photoshop that can help to create 3D graphics.

4.    Fonts With A Twist

This year saw many designers trying to experiment with different font styles and coming up with unique and innovative designs that attract attention. With the new updates, CSS 3 has provided the designers with the advantage of creating new fonts.

5.    The World Is Big

Many people preferred the big banners and bold styles in the year to gain attention. Websites with huge graphics were a common sight on the internet. The detailing and awesomeness of design helps to create the best first impression in the visitors mind.

6.    Increased Use of Modal Windows

They were being used earlier also, but were not as popular as they have been in 2012. Ecommerce websites made the maximum use of modal windows for generating log-in forms, registration forms, picture gallery, etc.

7.    Utilizing The Screen Space

Larger screen size has become very common these days. A website must not make the user feel as if their screen space is getting wasted because the site is not compatible to their size. No one likes white space on the sides. For this, designers made the designs look vibrant and smooth in a way that it fills the whole screen and rest is aligned as usual.

8.    Unique Home Page Designs

Site owners no longer stick to traditional stuff and they want something different to stand out of the crowd. Home Page designs have become more creative with crisp graphics and less of content. They catch your eye and display a mysterious look on the page.

9.    One Page & That’s All

The concept of creating a website that covers everything about you on a single page has been a hit among business owners. Business enterprises prefer to stay clear and straight to the point, i.e. no non-sense.

10.    Social Networking

With more and more people getting on the social networks, business companies are trying to earn the most of traffic from these sites.  They create pages and show-off exciting offers and deals through these pages for wider reach. Thus, they display their available networking profiles on site pages as well. So, we saw some of the amazing icons that were made specifically for the social media by some of the prominently known web design India companies.

Being a web development Delhi based company; we keep ourselves updated with the latest trends so keep checking for more insight into the world of designing and development for the web.

Top 10 Ways for Successful SEO Website Promotion

A website promotion can be summed up in any amount of budget. You can spend millions of dollars for promotion or just a few bucks may do the trick for you. It depends on you requirements and budget to some extent. If you have just started up your business, then spending such large amounts would not be a good idea. However, if you are well established and have the capability to manage huge financial resources, then the marketing world is all open for you and you can find guaranteed SEO, India based companies for your project. Let us gain a bit more knowledge about this.

1. Submit Your Site To Directories

 

The first, basic and most important step is to include yourself in the search engines and maximize your chances of getting ranked on a good position. Don’t expect yourself to be on the first page in few days because that is not possible with legit SEO techniques. Don’t wait for the search engines to come looking for your site. Move ahead and do the needful.

2. Target The Top Search Engines For Ranking

 

Search engines are full with traffic that is enough for your website. You have to just reach the top position on popular search engines for directing it towards your domain. Just start up with your campaign and move with one step at a time for a definitive success.

3. Utilize The Power Of Social Media Platforms

 

The social networking sites are a great way to share things with other people who are interested in your domain or availing your services. These sites have High PR and the backlinks provided through them are very important to achieve high rankings in search engines. Also, these platforms are accessed all over the world by billions of people.

4. Link Building For The True Establishment Of Your Site

 

The weight of a site is calculated through the number of links that are directing towards it. These links must come from reliable resources having high page rank and the content on that site must be relevant to the theme of your website. Link building provides stability to the site and helps it to gain credibility among the search engines.

5. Blogs & Article Marketing

 

This may be counted as very old technique and not successful nowadays, but for a website that has just started up they can be a huge jump start for higher success. They are not useful at higher stages of website promotion.

6. Discussion About Your Site On Forums

 

Every domain in the industry has a discussion forum dedicated for different issues. These forums are a great way to let the public know about your website and services. They are free and can be worthy for providing a link towards your website.

7. Newsletters/Mailers

Having a list of people who wait for your weekly newsletter is a great way to attract huge traffic. You can provide a bit of information through the e-mail and a supporting link for diverting the traffic. It is a great source for increasing the number of visitors.

8. Work Upon Organic & Reference Traffic

 

Just follow the basic and legit SEO techniques for increasing the organic traffic. Share your information and website links on various social media platforms for increase in reference traffic.

9. Consult A Professional For Improving The Site Designing

If your site is not getting good response when everything else is going fine, then its time you must consider giving your site a makeover. Get in touch with a professional designer and allow them to make your site stand out of the crowd and still be loved by the search engines.

10. Look Upon Your Rivals

It is very important to keep a track of the strategies that are being followed by your competitors. This will keep you prepared with the best of strategies at hand to keep winning the race. You can also hire website promotion Delhi based service providers for your project.

So, don’t wait and startup right now to get popular on the internet and maximize your profits.